*Spoiler Alert* there is a lot more to pricing transformation and the link between pricing and sales than this guy lets on.

Genuine and valuable internal innovation starts with an in-depth understanding of how your internal processes directly impact your sales performance, profitability, and competitiveness in the market. While finding an exciting new process, program, or technology can certainly help power business performance and help insurers achieve their goals more effectively, it's vital to first isolate what needs to change and why.

Part of this is knowing where your firm is missing out on value due to an outdated process or system. The other part is knowing how to best approach insurtech partnerships in a way that allows you to identify a valuable partner, isolate what 'success' means from the implementation, and monitor progress over time.

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