Buzzwords. They seem to be everywhere in insurance. Many of them sound sexy on paper, like data lakes, but how often do they represent something that's providing genuine value and insights for the company? We recently wrote about 'innovation theatre,' which many traditional insurers are guilty of. In order to be meaningful, innovation has to stand for more than an initiative, presentation topic, or corporate title. It must mean genuine, thoughtful change that stares a problem in the face and asks, 'how can we make this better?'

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